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Luc Cleutjens in Amsterdam
— About
I specialize in developing digital products for brave leaders in finance. Acting as a bridge between business and complex tech. I use a transparent process, functional strategy and co-creation to achieve radical change.
Strategy
Design
Development
— Selected Work
Brand New Day
Brand New Day, a Dutch pension fund, asked me to completely redesign the way users interact with their digital products, planning and managing future finance & investments.
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Dutch Pension Federation
A collective of large Dutch pension funds asked me to design a way for people to check their pensions. Resulting in an award winning app topping the charts in the App Store.
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ABN Amro
ABN AMRO, one of the largest banks in the Netherlands, asked me to redesign their internal IT support system.
Request Case
Show me more
Bring in the specialist. To make a collaboration truly effective, you need a partner that understands your business and the industry. Therefore I focus on and specialize in the following three sectors:
01.
The financial industry faces ongoing pressures from technological advancements and cybersecurity threats, which require continuous adaptation and investment.
02.
The eCommerce industry is maintaining and enhancing customer experience in a highly competitive market where consumer preferences and technology are constantly evolving.
03.
The tech sector's main challenge lies in continuously innovating while managing the rapid pace of technological advancements and the high costs associated with research and development.
My clients are the leaders, mostly in the financial industry; from ambitious emerging start-ups to established brands.
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Brand New Day•
PACCAR•
Rabobank•
PGGM•
Shell•
Robert Walters•
Philips•
Microsoft•
— Working with me
A depth of experience in both designing and launching projects at any scale. I am experienced in Scrum for Agile product management.
Get a dedicated team member with a vertical in finance. I don’t cave to complexity, jargon and stakeholder politics.
I use collaborative tools to streamline the production process. I speak the language of developers, making the creative link between technology and business.
While other folks act as vendors, I stand shoulder-to-shoulder with your team to solve your most strategic challenges. Expect to see fewer presentations and more actual work.
For most projects, it's best to complete a full design cycle and prototype early, enabling you to begin validating strategic assumptions and ideas well before deployment.
The best work happens in a committed relationship. I therefore do not take part in unpaid work. I do offer a strategic analysis call, that will be on the house.